{"id":131,"date":"2025-10-07T18:59:12","date_gmt":"2025-10-07T18:59:12","guid":{"rendered":"https:\/\/ovaris.fr\/?page_id=131"},"modified":"2025-10-12T12:21:13","modified_gmt":"2025-10-12T12:21:13","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/ovaris.fr\/index.php\/marketing-digital\/","title":{"rendered":"Marketing Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"131\" class=\"elementor elementor-131\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47ee2dc e-flex e-con-boxed e-con e-parent\" data-id=\"47ee2dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00b0557 elementor-widget elementor-widget-html\" data-id=\"00b0557\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section id=\"marketing-digital\" class=\"md-hero-leads\">\r\n  <style>\r\n    .md-hero-leads, .md-hero-leads *{ box-sizing:border-box; }\r\n\r\n    .md-hero-leads{\r\n      width:100vw; max-width:100vw; margin:0!important;\r\n      position:relative; left:50%; transform:translateX(-50%);\r\n      padding: clamp(64px, 7vw, 110px) 0 72px; \/* compact *\/\r\n      color:#e9f2ff; overflow:hidden;\r\n      background:\r\n        radial-gradient(1200px 600px at 15% 20%, rgba(48,213,255,.08), transparent 60%),\r\n        radial-gradient(900px 500px at 85% 35%, rgba(122,124,255,.10), transparent 60%),\r\n        linear-gradient(180deg, #0b1220 0%, #070d18 100%);\r\n      font-family: ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, \"Noto Sans\";\r\n    }\r\n\r\n    .md-wrap{\r\n      max-width:1200px; margin:0 auto; padding:0 clamp(16px,4vw,32px);\r\n      display:grid; grid-template-columns: 1.1fr .9fr; gap: clamp(20px,3.5vw,36px);\r\n      align-items:center;\r\n    }\r\n    @media (max-width:980px){ .md-wrap{ grid-template-columns:1fr; } }\r\n\r\n    \/* ===== Titre bleu ciel + tailles r\u00e9duites ===== *\/\r\n    .md-title{\r\n      margin:0 0 clamp(8px,1.2vw,12px);\r\n      line-height:1.07; font-weight:900; letter-spacing:.2px;\r\n      font-size: clamp(28px, 5.2vw, 56px);  \/* compact *\/\r\n      color:#30d5ff;                        \/* bleu ciel pour tout le titre *\/\r\n    }\r\n    .md-title .grad{\r\n      background:none!important;\r\n      -webkit-background-clip:initial!important;\r\n      background-clip:initial!important;\r\n      color:#30d5ff!important;              \/* bleu ciel si utilis\u00e9 *\/\r\n    }\r\n\r\n    .md-sub{\r\n      color:#a6b3c6;\r\n      font-size: clamp(14px, 1.6vw, 18px);  \/* compact *\/\r\n      line-height:1.6; margin:10px 0 0;\r\n      max-width: 52ch;\r\n    }\r\n\r\n    .md-ctas{ display:flex; gap:12px; flex-wrap:wrap; margin-top:22px; }\r\n    .md-btn{\r\n      display:inline-flex; align-items:center; gap:10px; text-decoration:none;\r\n      padding:12px 18px;              \/* compact *\/\r\n      border-radius:14px; font-weight:800; font-size:15px; \/* compact *\/\r\n      transition:transform .2s ease;\r\n    }\r\n    .md-btn-primary{\r\n      background:linear-gradient(135deg,#08c2ea,#3b7bff); color:#fff;\r\n      box-shadow:0 10px 26px rgba(43,102,255,.30), inset 0 0 0 1px rgba(255,255,255,.12);\r\n    }\r\n    .md-btn-ghost{\r\n      background: rgba(255,255,255,.06); color:#fff; border:1px solid rgba(255,255,255,.14);\r\n    }\r\n    .md-btn:hover{ transform: translateY(-3px); }\r\n\r\n    \/* ===== Stats (avec leads) ===== *\/\r\n    .md-stats{\r\n      border-radius:20px; padding: clamp(16px,2.8vw,24px);\r\n      background: radial-gradient(80% 140% at 20% 0%, rgba(48,213,255,.07), transparent 60%),\r\n                  radial-gradient(70% 130% at 90% 20%, rgba(122,124,255,.08), transparent 60%),\r\n                  rgba(255,255,255,.04);\r\n      border:1px solid rgba(255,255,255,.10);\r\n      box-shadow: 0 26px 68px rgba(0,0,0,.45), inset 0 0 0 1px rgba(255,255,255,.02);\r\n    }\r\n    .md-stats-grid{\r\n      display:grid; gap: clamp(14px,2.5vw,24px);\r\n      grid-template-columns: repeat(2, minmax(0,1fr)); \/* 2x2 desktop *\/\r\n      align-items:center; text-align:center;\r\n    }\r\n    @media (max-width:800px){ .md-stats-grid{ grid-template-columns:1fr; } }\r\n\r\n    .md-stat .ico{\r\n      width:50px; height:50px; border-radius:12px; margin:0 auto 8px;\r\n      display:flex; align-items:center; justify-content:center;\r\n      font-size:24px; color:#fff;\r\n      box-shadow: inset 0 0 0 1px rgba(255,255,255,.14), 0 12px 26px rgba(0,0,0,.25);\r\n    }\r\n    .md-stat .ico.teal{   background: linear-gradient(135deg,#29d8ff,#2f7fff); }\r\n    .md-stat .ico.gold{   background: linear-gradient(135deg,#ffd75a,#ff9b00); }\r\n    .md-stat .ico.cyan{   background: linear-gradient(135deg,#2de2e6,#2a9df4); }\r\n    .md-stat .ico.violet{ background: linear-gradient(135deg,#cf74ff,#8a67ff); }\r\n\r\n    .md-stat .txt{ color:#cfe0f5; font-size:15px; font-weight:700; }\r\n    .md-stat small{ display:block; color:#9fb3d0; margin-top:4px; font-size:12.5px; }\r\n  <\/style>\r\n\r\n  <div class=\"md-wrap\">\r\n    <!-- Colonne gauche -->\r\n    <div>\r\n      <h1 class=\"md-title\">\r\n        <span class=\"grad\">G\u00e9n\u00e9rez plus de leads<\/span><br>\r\n        et boostez vos ventes\r\n      <\/h1>\r\n      <p class=\"md-sub\">\r\n        Strat\u00e9gies marketing digitales compl\u00e8tes pour attirer, convertir et fid\u00e9liser vos clients.\r\n        De la g\u00e9n\u00e9ration de leads \u00e0 l\u2019optimisation des conversions.\r\n      <\/p>\r\n\r\n      <div class=\"md-ctas\">\r\n        <a href=\"#contact\" class=\"md-btn md-btn-primary\">G\u00e9n\u00e9rer plus de leads \u2192<\/a>\r\n        <a href=\"#md-strategies\" class=\"md-btn md-btn-ghost\">D\u00e9couvrir nos strat\u00e9gies<\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- Colonne droite : statistiques -->\r\n    <aside class=\"md-stats\">\r\n      <div class=\"md-stats-grid\">\r\n        <div class=\"md-stat\">\r\n          <div class=\"ico teal\">\ud83d\udc65<\/div>\r\n          <div class=\"txt\">500+ leads\/mois<\/div>\r\n          <small>Acquisition multicanale performante<\/small>\r\n        <\/div>\r\n\r\n        <div class=\"md-stat\">\r\n          <div class=\"ico gold\">\u23f1\ufe0f<\/div>\r\n          <div class=\"txt\">ROI en 30 jours<\/div>\r\n          <small>Campagnes orient\u00e9es r\u00e9sultats<\/small>\r\n        <\/div>\r\n\r\n        <div class=\"md-stat\">\r\n          <div class=\"ico cyan\">\ud83c\udfc5<\/div>\r\n          <div class=\"txt\">97% satisfaction<\/div>\r\n          <small>Accompagnement & transparence<\/small>\r\n        <\/div>\r\n\r\n        <div class=\"md-stat\">\r\n          <div class=\"ico violet\">\ud83d\udcc8<\/div>\r\n          <div class=\"txt\">+40% CA moyen<\/div>\r\n          <small>Optimisation continue des conversions<\/small>\r\n        <\/div>\r\n      <\/div>\r\n    <\/aside>\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b70762 e-flex e-con-boxed e-con e-parent\" data-id=\"7b70762\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72778fa elementor-widget elementor-widget-html\" data-id=\"72778fa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section id=\"why-marketing\" class=\"wm-section\">\r\n  <style>\r\n    .wm-section, .wm-section *{ box-sizing:border-box; }\r\n\r\n    .wm-section{\r\n      width:100vw; max-width:100vw; margin:0!important;\r\n      position:relative; left:50%; transform:translateX(-50%);\r\n      padding: clamp(68px, 7vw, 120px) 0;\r\n      color:#e9f2ff; overflow:hidden;\r\n      background:\r\n        radial-gradient(1200px 600px at 15% 20%, rgba(48,213,255,.08), transparent 60%),\r\n        radial-gradient(900px 500px at 85% 35%, rgba(122,124,255,.10), transparent 60%),\r\n        linear-gradient(180deg, #0b1220 0%, #070d18 100%);\r\n      font-family: ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, \"Noto Sans\";\r\n    }\r\n\r\n    .wm-wrap{ max-width:1200px; margin:0 auto; padding:0 clamp(16px,4vw,32px); }\r\n\r\n    \/* Titre centr\u00e9 *\/\r\n    .wm-head{ text-align:center; margin-bottom: clamp(26px,4vw,40px); }\r\n    .wm-head h2{\r\n      margin:0; line-height:1.15; font-weight:900; letter-spacing:.2px;\r\n      font-size: clamp(28px, 4.2vw, 44px);\r\n      color:#30d5ff;  \/* bleu ciel *\/\r\n    }\r\n    .wm-head h3{\r\n      margin:.3em 0 0 0; line-height:1.15; font-weight:900;\r\n      font-size: clamp(24px, 3.6vw, 36px);\r\n      color:#eaf3ff;\r\n    }\r\n    .wm-head p{\r\n      color:#9fb0c6; margin:14px auto 0; max-width:880px; line-height:1.7;\r\n      font-size: clamp(14px,1.6vw,18px);\r\n    }\r\n\r\n    \/* Grille cartes *\/\r\n    .wm-grid{\r\n      margin-top: clamp(24px,3.2vw,32px);\r\n      display:grid; gap: clamp(16px,2.2vw,24px);\r\n      grid-template-columns: repeat(4, minmax(220px,1fr));\r\n    }\r\n    @media (max-width:1000px){ .wm-grid{ grid-template-columns: repeat(2, minmax(0,1fr)); } }\r\n    @media (max-width:560px){ .wm-grid{ grid-template-columns:1fr; } }\r\n\r\n    .wm-card{\r\n      background: linear-gradient(180deg, rgba(255,255,255,.06), rgba(255,255,255,.04));\r\n      border:1px solid rgba(255,255,255,.10);\r\n      border-radius:18px;\r\n      padding: clamp(16px,2.2vw,22px);\r\n      box-shadow: 0 18px 42px rgba(0,0,0,.35);\r\n      transition: transform .22s ease, box-shadow .22s ease, border-color .22s ease, background .22s ease;\r\n      transform: translateY(10px); opacity:0;\r\n    }\r\n    .wm-card.reveal{ transform:translateY(0); opacity:1; }\r\n    .wm-card:hover{\r\n      transform: translateY(-6px);\r\n      box-shadow: 0 28px 60px rgba(0,0,0,.45);\r\n      border-color: rgba(255,255,255,.16);\r\n      background: linear-gradient(180deg, rgba(255,255,255,.08), rgba(255,255,255,.05));\r\n    }\r\n\r\n    .wm-bar{\r\n      height:52px; border-radius:12px; margin-bottom:14px; padding:0 14px;\r\n      display:flex; align-items:center; gap:10px; color:#cfe6ff;\r\n      background: linear-gradient(135deg,#1b3b58,#1e3a62);\r\n      border:1px solid rgba(255,255,255,.10);\r\n    }\r\n    .wm-icon{\r\n      width:32px; height:32px; border-radius:10px; flex:none;\r\n      display:flex; align-items:center; justify-content:center; font-size:18px; color:#fff;\r\n      box-shadow: inset 0 0 0 1px rgba(255,255,255,.18);\r\n    }\r\n    .teal{   background:linear-gradient(135deg,#2ad7ff,#2d7cff); }\r\n    .blue{   background:linear-gradient(135deg,#2b9dff,#1f68ff); }\r\n    .cyan{   background:linear-gradient(135deg,#2de2e6,#1aa0ff); }\r\n    .violet{ background:linear-gradient(135deg,#c480ff,#8468ff); }\r\n\r\n    .wm-card h4{ margin:0 0 6px; font-size: clamp(16px,2vw,18px); font-weight:800; color:#eaf3ff; }\r\n    .wm-card p{ margin:0; color:#b8c6da; font-size: clamp(13.5px,1.6vw,15.5px); line-height:1.65; }\r\n  <\/style>\r\n\r\n  <div class=\"wm-wrap\">\r\n    <div class=\"wm-head\">\r\n      <h2>Pourquoi investir<\/h2>\r\n      <h3>dans le marketing digital&nbsp;?<\/h3>\r\n      <p>Le marketing digital est devenu indispensable pour d\u00e9velopper votre business.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"wm-grid\">\r\n      <!-- G\u00e9n\u00e9ration de Leads -->\r\n      <article class=\"wm-card\">\r\n        <div class=\"wm-bar\">\r\n          <span class=\"wm-icon teal\">\ud83d\udc65<\/span>\r\n          <span>G\u00e9n\u00e9ration de Leads<\/span>\r\n        <\/div>\r\n        <h4>G\u00e9n\u00e9ration de Leads<\/h4>\r\n        <p>Attirez et convertissez plus de prospects qualifi\u00e9s avec nos strat\u00e9gies cibl\u00e9es.<\/p>\r\n      <\/article>\r\n\r\n      <!-- Croissance du CA -->\r\n      <article class=\"wm-card\">\r\n        <div class=\"wm-bar\">\r\n          <span class=\"wm-icon blue\">\ud83d\udcc8<\/span>\r\n          <span>Croissance du CA<\/span>\r\n        <\/div>\r\n        <h4>Croissance du CA<\/h4>\r\n        <p>Augmentez votre chiffre d'affaires de 40% en moyenne gr\u00e2ce \u00e0 nos campagnes.<\/p>\r\n      <\/article>\r\n\r\n      <!-- Ciblage Pr\u00e9cis -->\r\n      <article class=\"wm-card\">\r\n        <div class=\"wm-bar\">\r\n          <span class=\"wm-icon cyan\">\ud83c\udfaf<\/span>\r\n          <span>Ciblage Pr\u00e9cis<\/span>\r\n        <\/div>\r\n        <h4>Ciblage Pr\u00e9cis<\/h4>\r\n        <p>Atteignez votre audience id\u00e9ale avec des campagnes ultra-cibl\u00e9es et personnalis\u00e9es.<\/p>\r\n      <\/article>\r\n\r\n      <!-- ROI Mesurable -->\r\n      <article class=\"wm-card\">\r\n        <div class=\"wm-bar\">\r\n          <span class=\"wm-icon violet\">\ud83d\udcca<\/span>\r\n          <span>ROI Mesurable<\/span>\r\n        <\/div>\r\n        <h4>ROI Mesurable<\/h4>\r\n        <p>Suivez et optimisez vos performances avec des analyses d\u00e9taill\u00e9es en temps r\u00e9el.<\/p>\r\n      <\/article>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Animation d\u2019apparition douce -->\r\n  <script>\r\n    (function(){\r\n      const cards = document.querySelectorAll('#why-marketing .wm-card');\r\n      if(!('IntersectionObserver' in window)){ cards.forEach(c=>c.classList.add('reveal')); return; }\r\n      const io = new IntersectionObserver((entries)=>{\r\n        entries.forEach((e)=>{ if(e.isIntersecting){ e.target.classList.add('reveal'); io.unobserve(e.target); } });\r\n      }, { threshold:.25 });\r\n      cards.forEach((c,i)=>{ c.style.transitionDelay = (i*100)+'ms'; io.observe(c); });\r\n    })();\r\n  <\/script>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e09db77 e-flex e-con-boxed e-con e-parent\" data-id=\"e09db77\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b605c elementor-widget elementor-widget-html\" data-id=\"13b605c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section id=\"md-services\" class=\"mds\">\r\n  <style>\r\n    .mds, .mds *{ box-sizing:border-box; }\r\n    .mds{\r\n      width:100vw; max-width:100vw; margin:0!important;\r\n      position:relative; left:50%; transform:translateX(-50%);\r\n      padding: clamp(70px,7vw,120px) 0;\r\n      color:#e9f2ff; overflow:hidden;\r\n      background:\r\n        radial-gradient(1200px 600px at 15% 20%, rgba(48,213,255,.08), transparent 60%),\r\n        radial-gradient(900px 500px at 85% 35%, rgba(122,124,255,.10), transparent 60%),\r\n        linear-gradient(180deg, #0b1220 0%, #070d18 100%);\r\n      font-family: ui-sans-serif, system-ui, -apple-system,\"Segoe UI\",Roboto,Arial,\"Noto Sans\";\r\n    }\r\n    .mds-wrap{ max-width:1200px; margin:0 auto; padding:0 clamp(16px,4vw,32px); }\r\n\r\n    \/* Head *\/\r\n    .mds-head{ text-align:center; margin-bottom: clamp(26px,4vw,40px); }\r\n    .mds-head h2{\r\n      margin:0; font-weight:900; line-height:1.12;\r\n      font-size: clamp(28px,4.4vw,44px);\r\n      color:#30d5ff;\r\n    }\r\n    .mds-head .sub{\r\n      color:#9fb0c6; margin:10px auto 0;\r\n      max-width:900px; line-height:1.7; font-size: clamp(14px,1.6vw,18px);\r\n    }\r\n\r\n    \/* Service rows (accordion) *\/\r\n    .svc{\r\n      background: linear-gradient(180deg, rgba(255,255,255,.06), rgba(255,255,255,.04));\r\n      border:1px solid rgba(255,255,255,.10);\r\n      border-radius:18px;\r\n      margin:14px 0; overflow:hidden;\r\n      box-shadow: 0 18px 42px rgba(0,0,0,.35);\r\n      transform:translateY(12px); opacity:0;\r\n      transition: transform .45s cubic-bezier(.2,.8,.2,1), opacity .45s ease,\r\n                  border-color .22s ease, background .22s ease, box-shadow .22s ease;\r\n    }\r\n    .svc.reveal{ transform:translateY(0); opacity:1; }\r\n    .svc:hover{ border-color: rgba(255,255,255,.16); background: linear-gradient(180deg, rgba(255,255,255,.08), rgba(255,255,255,.05)); }\r\n\r\n    .svc-row{\r\n      display:flex; align-items:center; gap:16px; padding:18px clamp(16px,2.4vw,22px);\r\n      cursor:pointer; min-height:70px;\r\n    }\r\n    .ico{\r\n      width:42px; height:42px; border-radius:12px; flex:none;\r\n      display:flex; align-items:center; justify-content:center; font-size:22px; color:#fff;\r\n      box-shadow: inset 0 0 0 1px rgba(255,255,255,.18), 0 12px 26px rgba(0,0,0,.25);\r\n      background: linear-gradient(135deg,#2de2e6,#2a9df4);\r\n    }\r\n    .title{ font-weight:900; font-size: clamp(16px,2vw,18px); }\r\n    .desc{ color:#a9b6c9; font-size:14px; }\r\n    .tags{ margin-top:8px; display:flex; flex-wrap:wrap; gap:8px; }\r\n    .tag{\r\n      display:inline-flex; align-items:center; gap:6px;\r\n      background: rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.12);\r\n      color:#cfe0f5; font-size:12.5px; padding:6px 10px; border-radius:999px;\r\n    }\r\n    .chev{\r\n      margin-left:auto; width:30px; height:30px; border-radius:50%;\r\n      display:flex; align-items:center; justify-content:center;\r\n      background: rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.12);\r\n      color:#79e6ff; transition: transform .25s ease, background .2s ease;\r\n      flex:none;\r\n    }\r\n    .svc:hover .chev{ background: rgba(255,255,255,.10); }\r\n    .svc.open .chev{ transform: rotate(90deg); }\r\n\r\n    .svc-details{\r\n      max-height:0; overflow:hidden; opacity:0;\r\n      border-top:1px solid rgba(255,255,255,.08);\r\n      transition: max-height .45s ease, opacity .35s ease;\r\n      background: rgba(255,255,255,.02);\r\n    }\r\n    .svc.open .svc-details{ max-height:600px; opacity:1; }\r\n\r\n    .cols{\r\n      display:grid; gap:18px; padding:16px clamp(16px,2.4vw,22px) 20px;\r\n      grid-template-columns: repeat(2, minmax(0,1fr));\r\n    }\r\n    @media (max-width:820px){ .cols{ grid-template-columns:1fr; } }\r\n\r\n    .box{\r\n      border:1px solid rgba(255,255,255,.10); border-radius:14px;\r\n      padding:14px; background: rgba(255,255,255,.03);\r\n    }\r\n    .box h4{ margin:0 0 10px; font-size:15px; letter-spacing:.2px; text-transform:uppercase; color:#9edfff; }\r\n    .box ul{ margin:0; padding-left:18px; }\r\n    .box li{ margin:6px 0; color:#cfe0f5; font-size:14px; }\r\n\r\n    \/* Colors per service *\/\r\n    .c-blue   { background: linear-gradient(135deg,#2b9dff,#1f68ff); }\r\n    .c-teal   { background: linear-gradient(135deg,#2de2e6,#1aa0ff); }\r\n    .c-violet { background: linear-gradient(135deg,#c480ff,#8468ff); }\r\n    .c-gold   { background: linear-gradient(135deg,#ffd75a,#ff9b00); }\r\n\r\n  <\/style>\r\n\r\n  <div class=\"mds-wrap\">\r\n    <div class=\"mds-head\">\r\n      <h2>Nos services \u2013 Marketing Digital<\/h2>\r\n      <p class=\"sub\">\r\n        Un accompagnement de bout en bout pour attirer, convertir et fid\u00e9liser : de l\u2019audit strat\u00e9gique\r\n        aux campagnes KPI-driven, en passant par le SEO, le social et l\u2019automatisation.\r\n      <\/p>\r\n    <\/div>\r\n\r\n    <!-- 1. Strat\u00e9gie & Audit -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-blue\">\ud83e\udded<\/div>\r\n        <div>\r\n          <div class=\"title\">Strat\u00e9gie & Audit Marketing<\/div>\r\n          <div class=\"desc\">Diagnostic 360\u00b0, positionnement, personas, plan d\u2019acquisition et roadmap.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">Manque de strat\u00e9gie<\/span>\r\n            <span class=\"tag\">Objectifs flous<\/span>\r\n            <span class=\"tag\">Priorisation<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Audit donn\u00e9es & concurrence<\/li>\r\n              <li>D\u00e9finition personas & parcours<\/li>\r\n              <li>Proposition de valeur & messages<\/li>\r\n              <li>Mix canaux & budget recommand\u00e9<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Roadmap trimestrielle prioris\u00e9e<\/li>\r\n              <li>Tableau de bord d\u2019objectifs<\/li>\r\n              <li>Quick-wins + chantiers structurants<\/li>\r\n              <li>Projection CAC \/ ROAS attendus<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- 2. Publicit\u00e9 Meta & Google Ads -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-gold\">\ud83c\udfaf<\/div>\r\n        <div>\r\n          <div class=\"title\">Publicit\u00e9 Meta & Google Ads<\/div>\r\n          <div class=\"desc\">Campagnes d\u2019acquisition orient\u00e9es ROI : tests A\/B, ciblage & optimisation continue.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">G\u00e9n\u00e9ration de leads<\/span>\r\n            <span class=\"tag\">E-commerce<\/span>\r\n            <span class=\"tag\">ROAS<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Structure SKAG\/ABC selon canal<\/li>\r\n              <li>Cr\u00e9as & variations (visuels \/ copies)<\/li>\r\n              <li>Tracking & conversions (GA4 \/ CAPI)<\/li>\r\n              <li>Optimisation budgets & ench\u00e8res<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Dashboard ROAS\/CPA en temps r\u00e9el<\/li>\r\n              <li>Rapport hebdomadaire + actions<\/li>\r\n              <li>Tests A\/B & scaling gagnants<\/li>\r\n              <li>Plan d\u2019it\u00e9rations mensuel<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- 3. SEO & Contenu -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-teal\">\ud83d\udd0d<\/div>\r\n        <div>\r\n          <div class=\"title\">SEO & Content Marketing<\/div>\r\n          <div class=\"desc\">Croissance organique durable : technique, s\u00e9mantique, netlinking & contenus.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">Trafic qualifi\u00e9<\/span>\r\n            <span class=\"tag\">Intentions de recherche<\/span>\r\n            <span class=\"tag\">Autorit\u00e9<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Audit technique & quick-wins Core Web Vitals<\/li>\r\n              <li>\u00c9tude mots-cl\u00e9s & clusters s\u00e9mantiques<\/li>\r\n              <li>Calendrier \u00e9ditorial + guidelines<\/li>\r\n              <li>Strat\u00e9gie de liens & outreach<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Positions, visibilit\u00e9 & part de voix<\/li>\r\n              <li>Trafic SEO & conversions<\/li>\r\n              <li>Backlinks & Domain Rating<\/li>\r\n              <li>Rapports d\u2019optimisation mensuels<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- 4. Social Media & Community -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-violet\">\ud83d\udcac<\/div>\r\n        <div>\r\n          <div class=\"title\">Social Media & Community<\/div>\r\n          <div class=\"desc\">Branding, engagement & social selling : lignes \u00e9ditoriales et formats natifs.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">Notori\u00e9t\u00e9<\/span>\r\n            <span class=\"tag\">Engagement<\/span>\r\n            <span class=\"tag\">UGC<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Strat\u00e9gie multi-plateformes<\/li>\r\n              <li>Calendrier & production des contenus<\/li>\r\n              <li>Mod\u00e9ration & r\u00e9ponses<\/li>\r\n              <li>Social selling (stories, lives, carrousels)<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Reach & taux d\u2019engagement<\/li>\r\n              <li>Croissance communaut\u00e9<\/li>\r\n              <li>Leads & trafic social<\/li>\r\n              <li>Rapport d\u2019insights mensuel<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- 5. Emailing & Marketing Automation -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-blue\">\ud83d\udce7<\/div>\r\n        <div>\r\n          <div class=\"title\">Emailing & Marketing Automation<\/div>\r\n          <div class=\"desc\">Nurturing, scoring & sc\u00e9narios automatis\u00e9s pour convertir et fid\u00e9liser.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">R\u00e9tention<\/span>\r\n            <span class=\"tag\">Panier moyen<\/span>\r\n            <span class=\"tag\">LTV<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Onboarding, abandon panier, r\u00e9activation<\/li>\r\n              <li>Segmentation & scoring<\/li>\r\n              <li>Templates & tests A\/B objets\/contenus<\/li>\r\n              <li>Int\u00e9grations CRM & e-commerce<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Taux d\u2019ouverture\/clic, revenus attribu\u00e9s<\/li>\r\n              <li>Temps de cycle & co\u00fbt d\u2019acquisition<\/li>\r\n              <li>RFM & LTV<\/li>\r\n              <li>Rapport d\u2019optimisation sc\u00e9narios<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- 6. Landing Pages & CRO -->\r\n    <article class=\"svc\">\r\n      <div class=\"svc-row\">\r\n        <div class=\"ico c-gold\">\ud83e\uddea<\/div>\r\n        <div>\r\n          <div class=\"title\">Landing Pages & CRO<\/div>\r\n          <div class=\"desc\">Conception & tests pour maximiser la conversion : UX, message & preuves.<\/div>\r\n          <div class=\"tags\">\r\n            <span class=\"tag\">Conversion<\/span>\r\n            <span class=\"tag\">A\/B testing<\/span>\r\n            <span class=\"tag\">Vitesse<\/span>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"chev\">\u203a<\/div>\r\n      <\/div>\r\n      <div class=\"svc-details\">\r\n        <div class=\"cols\">\r\n          <div class=\"box\">\r\n            <h4>Inclus<\/h4>\r\n            <ul>\r\n              <li>Wireframes & design orient\u00e9s conversion<\/li>\r\n              <li>Copywriting & social proof<\/li>\r\n              <li>Performance & Core Web Vitals<\/li>\r\n              <li>Heatmaps & analyses de parcours<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n          <div class=\"box\">\r\n            <h4>Livrables & KPIs<\/h4>\r\n            <ul>\r\n              <li>Taux de conversion & revenu par visite<\/li>\r\n              <li>Temps de chargement & qualit\u00e9 trafic<\/li>\r\n              <li>Rapport A\/B tests & d\u00e9cisions<\/li>\r\n              <li>Plan d\u2019it\u00e9rations mensuel<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <script>\r\n    (function(){\r\n      \/\/ Reveal on scroll\r\n      const items = document.querySelectorAll('#md-services .svc');\r\n      if('IntersectionObserver' in window){\r\n        const io = new IntersectionObserver((entries)=>{\r\n          entries.forEach(e=>{\r\n            if(e.isIntersecting){ e.target.classList.add('reveal'); io.unobserve(e.target); }\r\n          });\r\n        }, {threshold:.2});\r\n        items.forEach((el,i)=>{ el.style.transitionDelay = (i*80)+'ms'; io.observe(el); });\r\n      } else { items.forEach(el=>el.classList.add('reveal')); }\r\n\r\n      \/\/ Accordion behavior (one open at a time)\r\n      document.querySelectorAll('#md-services .svc-row').forEach(row=>{\r\n        row.addEventListener('click', function(){\r\n          const card = this.closest('.svc');\r\n          const opened = document.querySelector('#md-services .svc.open');\r\n          if(opened && opened !== card){ opened.classList.remove('open'); }\r\n          card.classList.toggle('open');\r\n        });\r\n      });\r\n    })();\r\n  <\/script>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rez plus de leads et boostez vos ventes Strat\u00e9gies marketing digitales compl\u00e8tes pour attirer, convertir et fid\u00e9liser vos clients. 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